Working through Red Bee Creative, the challenge was to develop a visual language that felt distinctly Scandinavian in its clarity and restraint, while holding its own against the pace and urgency of continuous news. Every element of the system needed to work as hard in a breaking news moment as it did in a standard bulletin.

TV2 News is Denmark's leading rolling news channel — a brief that required building a brand identity with the authority and immediacy that continuous news demands. As Design Director, I led the full overhaul of the on air branding and graphics package: title sequences, in-studio graphics, stings, studio backgrounds, and a bespoke icon set.