I'm a Design Director with 15+ years experience building brand systems — from strategy and identity through to motion and multi channel rollout.

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My background is in broadcast, where I learned that brand identity isn't just about how something looks — it's about how it holds together under pressure, across every platform, at every scale. That rigour now drives my work across brand identity, motion, and design systems for agencies, in house teams, and tech companies. I work at the intersection of strategic thinking and creative craft, developing brand systems that go beyond visual identity to encompass tone of voice, positioning, and the kind of consistency that holds up as organisations grow and evolve.

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I'm equally comfortable leading a team as I am working hands on, and I present confidently at every level. I also actively explore how emerging tools — including AI — can expand what's possible in the creative process, without losing the craft at the centre of it. Brand consistency and creative ambition don't conflict. They sharpen each other.

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Previous clients have included BBC News, BBC Sport, ITV, TV2 News, VIASAT, MDR, LA7 and Together TV.

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Contact: ninovrana@gmail.com