The photography was developed through a considered AI prompting practice, building a distinctive visual language that feels both journalistic and contemporary.

The centrepiece of the project was the brand ident — conceived, directed, and produced from the ground up, with sound design developed alongside it. AI generated imagery formed the visual foundation, brought to life through animation and editing. The result is a brand with a voice and presence that stands apart in a crowded and often visually flat space.

Metanet is a blockchain news platform built on a simple proposition: objective, fair reporting in a space too often defined by noise and bias. The brief called for a brand that could hold its own editorially — credible and considered, without defaulting to the visual conventions of the blockchain world.Working under creative direction, I was responsible for the full breadth of the brand — identity, brand guidelines, social templates, and editorial photography.