— while giving BBC News its own distinct identity within that framework. My role spanned concept through to delivery: developing the on screen graphics suite, extending the system to social platforms, and overseeing implementation and consistency across every touchpoint.
The result was a brand system built to work at the scale of the world's most watched news organisation — flexible enough to serve dozens of programmes and platforms, disciplined enough to hold together as one.
The BBC's centenary rebrand was its first major identity overhaul in over twenty years — and one of the most complex broadcast brand projects undertaken in the UK. Working with Wolff Olins and BBC Creative, I was Design Lead for BBC News, responsible for the rebrand both nationally and globally.The work centred on building a comprehensive motion and design system capable of unifying all BBC channels into a single coherent on air experience
Brand Identity, Strategy, Design, Animation
BBC News
_3.jpg)
Agency
Wolff Olins, BBC Creative
Creative Director
Steffan Cummins, Laurence Honderick
Design Director
Nino Vrana
Design + Animation
Tim Evans, Alexandre Gollner, Tom Sinclair, Andrea Stragapede, Rich Sutton, Nino Vrana
Producer
Sophia Pendar-Hughes
Production Coordinator
Liz Timms
