Authenticity was key; we aimed to have a real venue that could travel throughout Italy, bringing a genuine touch to every on-screen moment. To ensure a consistent visual identity, we also shot the On-Air graphics within the venue itself, creating a seamless and cohesive experience. The music played a pivotal role, with a melody composed specifically for each ident. It boasted a distinct rhythm, with a signature 7 beats, echoing the essence of LA 7.
I was part of the channel rebrand for the Italian national broadcaster LA 7. Combing eccentricity with classic elements, we infused the idents and On-Air package with personality that truly represents the channel's essence. Our concept centered around creating a curated space, a venue that would embrace various scenarios and invite the public into the idents, making it feel as though the entire nation owned the channel.
Brand Identity, Strategy, Design, Animation
Red Bee Creative
Design + Animation
Amy Johnson, Nino Vrana
Director of Photography