I oversaw the integration of the system into VizRT templates — ensuring the design held up technically as well as visually.
It's one thing to design a brand system. It's another to make it work at the speed and volume of live sport, across every event the BBC covers. That gap between concept and broadcast reality is where most of the real design decisions happen.
Alongside the BBC News rebrand, I led the expansion of the BBCs centenary identity system into BBC Sport — taking the same visual framework and making it work across live broadcasting. The work involved building a comprehensive
in programme graphics system
covering all BBC Sport output: from title sequences and score overlays to the full suite of on screen presentation across dozens of sports. Working closely with the in house team at BBC Creative,
Brand Identity, Strategy, Design, Animation
BBC Sport
Agency
Wolff Olins, BBC Creative
Creative Director
Steffan Cummins, Laurence Honderick
Design Director
Nino Vrana
Design + Animation
Tim Evans, Andrea Stragapede, Rich Sutton, Nino Vrana
Producer
Shaun Adamson
