With logo and text animations mirroring the fluidity of water and gentle water bubbles enhancing tranquility, we aimed to evoke the essence of health and beauty. The result is an immersive On-Air package that connects viewers to the world of wellness and encapsulates the essence of programmes that are being featured.
The BBC Lifestyle's Health and Beauty programming strand received an invigorating On-Air promo package refresh. Inspired by the beauty of water, fruits, and flowers, we crafted captivating promo templates that transport viewers to a serene spa-like atmosphere. Using a Phantom super slow-motion camera, we filmed graceful moments of fruits and flowers falling into water.
Brand Identity, Strategy, Design, Animation
BBC Lifestyle
Agency
Visual Effects Company
Creative Director
Rich Sutton
Design Director
Nino Vrana
Design + Animation
Nino Vrana
Producer
Louise Braham
Director of Photography
Malcom Woolridge