As the lead designer, my involvement also spanned crucial areas such as implementation, guidance, and governance. Ensuring the seamless integration of the refreshed brand and strategy across multiple touchpoints was our top priority.
I had the opportunity to lead the development of a new brand identity for TV 2 News, Denmark's first 24-hour news channel. This project involved a comprehensive overhaul of the On-Air branding and graphics package, encompassing title sequences, In-studio graphics, stings, studio background, and a bespoke set of icons, among other vital elements.
Brand Identity, Design, Animation
TV 2 News
Red Bee Creative
Design + Animation
David Farquharson, Ian Humphreys, Nino Vrana