My role encompassed crucial aspects such as implementation, guidance, and governance, ensuring the successful integration of the refreshed brand and strategy across multiple touchpoints. With attention to detail, we meticulously crafted a cohesive and impactful brand identity that resonates with the audience.

I had the privilege of spearheading the development of a new brand identity for MDR Aktuell, the prominent German public broadcaster's flagship news programme. This comprehensive project involved an overhaul of the entire On-Air Branding and graphics package, including title sequences, on-screen graphics, studio background, and a bespoke set of icons, among other elements.