The brief required a visual identity that could carry the gravitas of serious public broadcast journalism while feeling contemporary enough to compete in an increasingly crowded German news landscape. Working through Red Bee Creative, we built a system designed for longevity — rigorous enough to hold up across years of daily broadcasting without feeling dated.

MDR Aktuell is the flagship news programme for MDR, one of Germany's major public broadcasters — a channel with a large and loyal regional audience and the editorial weight that comes with it. As Design Director, I led the full overhaul of the on air branding and graphics package: title sequences, on screen graphics, studio backgrounds, and a bespoke icon set.

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