the graphics package seamlessly mirrored this approach, creating a cohesive and immersive experience for the audience. With careful attention to detail, we crafted visuals that embody the spirit of LA 7, evoking a sense of openness, freedom, and the dynamic relationship between the channel and its viewers.
As part of the creative team, I had the privilege of contributing to the creation of LA 7's captivating On-Air graphics refresh. The concept for the idents centred around capturing the essence of LA 7's relationship with viewers, emphasising a sense of unity and shared experiences. To maintain a consistent visual identity,
Design, Animation
LA 7
Agency
Red Bee Creative
Creative Director
Jane Fielder
Design Director
Katy Clemmans
Design + Animation
Peter Dobes, Nino Vrana