The challenge was finding a visual language that felt genuinely playful rather than performatively so — movement and colour doing the work that words can't.
The result was a campaign built around bold motion and character, designed to hold attention in a landscape where young audiences have more choices than ever.
CBBC needed a campaign that could cut through to a young audience without losing the energy and irreverence the channel is built on. The brief was bold by nature — CBBC doesn't do quiet — and the work had to match that.Working directly within BBC Creative, I led the project as Design Director, responsible for both the design and animation from brief to delivery.
Design, Animation
CBBC Campaign
Agency
BBC Creative
Creative
Paul Cushion
Design Director
Nino Vrana
Design + Animation
Nino Vrana